Radiant and empowering, HUGO BOSS Alive Eau de Parfum is a fragrance that celebrates bold femininity and the joy of living fully. Designed for the modern woman who follows her own path, this scent is a vibrant expression of confidence and inner strength.

The composition opens with juicy, fruity notes of apple and plum, delivering a fresh, energetic sparkle. At the heart, jasmine adds a graceful floral elegance, evoking poise and passion. As the fragrance evolves, vanilla lends a smooth, creamy warmth, melting into a subtly woody base that anchors the scent with depth and sophistication.

Alive is more than a fragrance—it's a daily reminder to embrace life with authenticity, optimism, and unapologetic confidence.