The Ordinary Granactive Retinoid 5% in Squalane is a highly effective, water-free serum specifically designed to target multiple signs of ageing while improving overall skin texture and tone. This advanced formula harnesses the power of next-generation retinoid technology to visibly refine the skin, reduce the appearance of fine lines, and promote a more youthful, radiant complexion.

At the heart of the formulation is a 5% concentration of Granactive Retinoid, an advanced retinoid complex known for delivering the benefits of traditional retinol with minimal irritation. Unlike conventional retinol, Granactive Retinoid helps to visibly smooth rough skin, improve elasticity, and diminish the look of uneven pigmentation, promoting a firmer, more even complexion over time.

Enriched with Squalane, a deeply hydrating, plant-derived antioxidant, the serum works to maintain the skin’s moisture barrier while helping to counteract environmental stressors such as UV exposure and pollution. This key ingredient prevents dryness and irritation often associated with retinoid treatments, ensuring skin remains soft, plump, and nourished.

The lightweight, fast-absorbing formula is free from water, alcohol, silicone, nuts, gluten, and soy, making it suitable for a wide range of skin types, including those with sensitive or dry skin.

Key Benefits:
✔ Reduces the appearance of fine lines and wrinkles
✔ Improves skin texture and uneven tone
✔ Enhances skin’s firmness and elasticity
✔ Hydrates and protects against environmental stressors
✔ Provides anti-aging benefits with minimal irritation

How to Use:

• Apply a few drops to clean, dry skin in the PM as part of your evening skincare routine.
• Use after water-based serums but before heavier treatments like moisturizers or facial oils.
• Avoid using other direct retinoid treatments.
• Always apply sunscreen in the morning when using retinoid products to protect the skin from UV damage.

Vegan & Cruelty-Free:
This formula is 100% vegan and cruelty-free, aligning with The Ordinary’s commitment to ethical skincare solutions.