Experience 24-Hour Life-Proof Eye Color

Designed for performance and ease, this 24-hour long-wear cream eyeshadow delivers rich, buildable color with a smooth, glide-on texture. The creamy formula offers the perfect amount of playtime for seamless blending and customizable looks—from soft and sheer to bold and intense.

With a luxurious feel and high-impact payoff in just one stroke, this eyeshadow is engineered to stay flawless all day. It resists fading, creasing, smudging, transferring, and even stands up to sweat and water—making it your ultimate go-to for any occasion.

Key Benefits:

• 24-Hour Life-Proof Wear

• Creamy, Comfortable Texture

• Effortless, Glide-On Application

• Rich Color with Customizable Intensity

Performance Claims:

• Crease-proof, smudge-proof, fade-proof, and transfer-proof

• Sweat-proof and waterproof

• Dermatologist-approved and ophthalmologist-tested

• Safe for sensitive skin and contact lens wearers

Consumer Insights:

• 100% agreed it’s easier to use than their current eyeshadow

• 100% said it applies effortlessly with a creamy, non-tugging texture

• 100% saw rich, immediate color payoff in a single swipe

• 100% felt it offered just the right playtime to create their desired look

• 100% said the formula is easily buildable from sheer to intense